Isuzu Philippines Corporation (IPC) is participating in the 10th Philippine International Motor Show (PIMS) with a pavilion themed “Built for Those Who Choose a Different Path,” showcasing its lineup of diesel-powered vehicles for personal, family, and commercial use.
IPC President Mikio Tsukui said the company’s focus remains on durability, fuel efficiency, and long-term ownership value rather than chasing automotive trends. “The vehicles we showcase today represent our commitment to people who choose a different path—customers who value durability, efficiency, dependability, and long-term ownership value,” he said.
The New Isuzu D-MAX serves as the pavilion centerpiece, displayed in three builds. The first is the D-MAX LS-E 4×2 in stock form, positioned for customers who need a vehicle for both work and daily use.
The second build is a customized LS-E fitted with RealTruck accessories, an automatic truck bed cover with integrated bike rack, a cargo bed pull-out tray, roof rack, side steps, Black Rhino wheels, and Nitto tires — aimed at outdoor and adventure users.
The third is the D-MAX Single Cab in an all-black finish with URBN ARMR accessories by CENTRO, targeting customers who want a more utilitarian yet stylized vehicle for urban or commercial use.
The Isuzu mu-X is on display in an overlanding setup built in partnership with Overland Kings. It comes with ARB Nitro+ suspension, a MOMO wheel and Nitto tire package, and Mammoth overlanding accessories — demonstrating the SUV’s capability off-road while remaining practical for everyday family use.
The New Isuzu TRAVIZ makes its motor show debut in Mercury Silver, joining the existing Splash White and Onyx Black color options. The display unit includes a visor, fog lamps, and retro-style Concept One Wheels, showing how the light commercial vehicle can be personalized for business branding.
Related: Isuzu Philippines remains the leading truck brand for the 26th consecutive year
Outside the main pavilion, an Outdoor Truck Tent Display features three commercial applications: the Isuzu FVR34 Crane Truck for construction and logistics operations, a TRAVIZ Mobile Kitchen for the food business sector, and a TRAVIZ JSPEC Refrigerated Van for cold-chain transport of food, pharmaceutical, and temperature-sensitive goods.
IPC has also set up a dedicated Aftersales Area at the pavilion offering motor show deals on parts, accessories, and service packages, alongside information on its nationwide service and genuine parts network.
The post PIMS 2026: Isuzu Philippines showcases diesel-powered lineup for a variety of uses appeared first on YugaAuto: Automotive News & Reviews in the Philippines.